Ahhh… The nosy neighbor. You know the one. As soon as she sees the ‘For Sale’ sign going up, she’s running to the computer to see the price and then letting everyone know her opinion on it. By the way, we love this neighbor. I mean…she is spreading the word!! I’ve found that your neighbors are likely to go to work immediately letting everyone they know about the new home for sale across the street.
In fact, we want all the neighbors spreading the word so why not invite them to a private pre-open house for a “sneak peek”. Make it special! Serve champagne and sweets!
WHY IT WORKS: It’s grassroot marketing. 100-150 beautiful invitations with a professional picture of your home on the front and more listing information on the back is a unique way to introduce the property to the community. For starters, they want to see the house. They want to determine the value of their home by comparing it to yours and… they’re nosy! As a Realtor, it’s an excellent opportunity to get to know the neighborhood and who better to ask? Your Neighbors. Provided they are nice and saying only nice things 🙂 Lastly, it separates your home from others. It says it’s worth a look and it’s worth the extra money!