Grassroots Marketing

GRASSROOTS MARKETING: sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and hope the group will spread your message to a much larger audience.

IN OTHER WORDS: It’s like panning for gold by finding creative ways to get the community involved in marketing and selling a home. The concept is to promote a creative idea that appeals to the right target audience and will ultimately have a successful impact on the sale of a home.

EXAMPLES AS IT RELATES TO REAL ESTATE:
Host a unique event that gathers the public, like a pre-open house for the neighborhood;
Go viral by creating video that introduces a property while highlighting what it has to offer; and
Connect directly with current potential buyers and tell them about a new property for sale.

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Kristy M. Bonaventura, Realtor

kristybonaventura@remax.net

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