GRASSROOTS MARKETING: sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and hope the group will spread your message to a much larger audience.
IN OTHER WORDS: It’s like panning for gold by finding creative ways to get the community involved in marketing and selling a home. The concept is to promote a creative idea that appeals to the right target audience and will ultimately have a successful impact on the sale of a home.
EXAMPLES AS IT RELATES TO REAL ESTATE:
Host a unique event that gathers the public, like a pre-open house for the neighborhood;
Go viral by creating video that introduces a property while highlighting what it has to offer; and
Connect directly with current potential buyers and tell them about a new property for sale.